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Most of us understand the general picture – the Net is an essential component of our daily lives and a one-stop resource for info, planning, organization and, often times, making a living. But it isn’t until we actually see the internet marketing stats that we realize just how powerful the worldwide web is, and how it is shaping our future. Reading this Internet marketing blog has inspired me to post this article.

Here are only one or two numbers (from ComScore) based totally on web users who are 15 years of age and up…  

Where are the web users?

In 1996, two thirds of the world’s web population was in the united states. Today, Asia Pacific is the largest region (41%) while all of North America reresents only 17% of the global net audience. China and India are growing at the quickest rate with Central Europe and Russia not far behind. All of Europe holds 28% of the pie.

How does the world use the web?

The Conversational Media category (social networks and blogs) of internet marketing statistical data is still a high-growth category, captivating an astonishing three out of four web users and growing at a rate of 7.1% since last year. Games (10.9 % growth) and entertainment (6.7) are also in the top three expansion categories.

However, the struggling economy has led to a steep decline in visitation to Retail, car, Banking and Travel sites and a sudden rise in sites dealing with unemployment. A whopping 46% of all respondents saying that the economic condition is their biggest worry. 2008 saw afast large dramatic} increase in folks conducting fiscal and economic-related searches on the internet. The amount of people looking on terms related to unemployment and bankruptcy more than doubled throughout 2008.

Social Networking Sites and Video:

Facebook overtook MySpace (growing by 127%) this year.

At the end of 2008, it was reported that 146 million northern Americans ( a 6% increase from the year before ) viewed 12.7 bill online videos ( 34% more than the previous year ). Online video viewing now accounts for 12.5% of Americans’ total time expended on the web, up from 8.5% in November 2007.

YouTube, with 40% market share in Nov 2008, continues to be a significant driver in the U.S. Online video market, accounting for roughly two-thirds of the expansion in online video perspectives during 2008.

Hulu, the joint video venture of NBC Universal and reports company in 2008, grew its audience by 139% in the last six months of the year.

Advertising efficacy:

notwithstanding a fall in clicks from 2008 to 2009, display advertising has shown to have a serious, positive effect on consumer behavior. It increases visitation to the advertiser’s’s internet site, increases uses of brand name search, increases the likelihood of buying the publicized brand online and increases the chance of purchasing at the promoter’s retail store.

E-commerce:

Web spending growth rates topped in April 2008 at 15% and then steadily declined through the remainder of the year. However, Web spending recovered a little, with sales in January 2009 inflating 2% versus the year before.

Understanding online marketing stats permits you to develop an effective and up-to-date online marketing technique. Ensure you go where the people are, or, even better, get there before they do!