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As many of us are aware that Google advertising platfrom is getting very competitive, starting a proftiable campaign on Google Adwords system is getting more and more diffecult now a days. Google Cash Detective 3 is launching soon. if you want to go the extra mile and stay ahead, lets not waste your energy and dollars on unproven markets or marketing techniques, negative keywords phrase technique works great and help you take your campaigns to the next level. It is indeed a time well spent, but there are many ways to get more work done with Adwords help center.

You must be already aware of this, its very easy to add negative keywords to your Adwords account and ad groups or adgroup level that block your ads from showing for search queries matching the negative keyword.Negative keywords apply to broad and phrase match keywords only — do not use them with exact match phrases.

Here is the best example on how to use negative keywords to take your campaigns to the next level. Let’s say that you are bidding on the keywords storage shed broad match. This keyword gets 301,000 searches a month. If you check the searches that are related to the keyword storage shed, you’ll see that there are 33,100 for “Rubbermaid storage shed” and 18,100 searches for “storage shed plans”. You may not sell this products on your websites, so in your adgroups you add this as “-rubbermaid” and “-plans” to your adgroup or –make sure you do this to all your adgroups in your campaign — to your campaign. You have simply weeded away 20% of the researches on the main keyword “storage sheds”, and thus just protected yourself not simply the cost of those clicks, but the damage they were doing to your clickthrough rate by displaying ads to people who aren’t worried in what you’re marketing. Chris Carpenter is re-launching Google Cash Detective 3 soon.

And that’s just the tip of the iceberg. In the above example, I only did a quick glance at the keywords that were triggered for that broad match term by using the Google keyword tool. To get the most of negative keywords make sure you look at the results of your Adwords campaigns. You can easily do this with Google Adwords search query function, or, use the new interface, you can easily check negative kwyrods list within your adgroup by going to keywrods tab and then see the search term . If you take “all” from the “see search terms” card, you’ll see the actual search queries that individuals used that triggered your ads for certain keywords.

If you’re practicing broad match keywords the first time you actually look what your advertisings are reading for you may give you quite a shock. Google sometimes matches real search queries to keywords in your account pretty loosely. It can get as loose as a search query for “dog treats” triggering an ad tied to the broad match of “dog food”. In a sense, this is great, because it gains your ads more exposure, but if the results are terrible and are costing you money, you may like you had initiated doing negative keyword research months ago.