Welcome back!You hear it from the source on how to get your site to the top of Google. No surprises here just common sense tips
Google’s Matt Cutts | How to Get Better Visibility on Google

It all comes down to the basics, if you create good content and link it to the proper places you [...]

People often ask me is what is the best SEM strategy?
I’ve been taught many SEM strategies in the last few years like:

On page optimization (meta tags, redirects, duplicate content, site map, alt image tags…etc.)
Off page optimization which is essentially driving relevant text anchor links to your site from: article marketing, blogging, social media, widgets, video [...]