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Submitting articles to article directories is one key strategy in article marketing which is part of internet marketing strategies that can determine the success and failure of a website.

Here are some advantages of submitting articles to article directories and how it can help improve your business online.

1. Free Marketing:
Most article directories allow you to include links in the article content that you can direct to your blog. When you write articles with content related to your product offer, you are able to advertise your services indirectly and include a link back to your product or services. This result in a Free marketing media for your offers.

2. Boost your personal and business branding:
Most article directories allow you to have an author bio box at the bottom of every articles you submitted. You can use your author bio box to promote your business or personal brand to build a brand image for yourself. In the author box, dont forget to promote your blog by including a link back to your blog for more information on the related articles you have submitted.

Moerover, when you have submitted enough “good” articles read by unlimited visitors to the article directories from all over the world, you will soon be seen as an expert in your industry who has a wide knowledge in the field. Being listed as “authors” in article directories helps promote yourself as an expert in your field too!

3. Get traffic to your website:
With the links that you are allowed to include in your articles and your author bio box, you have created a chance for visitors to click on the links to come to your website. When crafted in an interesting way, these links will bring readers to your website especially when your articles are being chosen by website owners to post in their own website and reposted all over the internet.

4. Huge exposure to millions of Article Directory visitors:
Your articles may be read by the millions of visitors who surf article directories every year.

5. Viral Marketing:

If your articles were written well and being picked up by webmasters to post in their websites, this automatically create a viral effect for your article content. Your article content can then be reprinted virally all over the internet with links linking back to your blogs as well as your personal advert in your author bio box.

Most article directories as well as blogs now comes with RSS (Really Simple Syndication)  technology which produces RSS feeds for all blog contents. These articles can then be distributed easily through RSS feeds and posted even further receiving more views and clicks that can help you can attract traffic to your website.

6. Generate sales and leads without having a site:
Even if you do not have a website, you will also gain from your effort in article marketing, since the article directories as well as website owners who reprint your article in their websites can act as your website. Since your articles come with an author bio box as noted above, you can include your contact information such as office address, contact phone humber or email address instead of url link to your website to allow potential customers to contact you.

As a suggestion, it always advisable to create a simple web presence online even if you do not know how to build a website. You may create a free blogger or wordpress blogs, or even facebook and twitter page that you can link to from the bio box.

7. Reach New Customers:
With a wide readership in article directories all over the world. and the chances of your articles spreading online, submitting articles to Article Directories can help you market to new customers that you have never dreamed of. Your articles and your product offer can be exposed to millions of potential clients all around the world.

8. Get continuous traffic to your website – for years
Articles submitted to article directories usually stay in the directories forever, meaning that your articles can continue to bring traffic to your website for many years to come. Your articles may get picked up anytime and republished many years later too.

9. Articles Spread Automatically by Scripts

Recently, there has been many new scripts that pulls articles automatically from article directories. These scripts will further help spread your articles to websites all over the internet providing you with backlinks and traffic to your websites.  One of the latest release of such script is Automatic Blog a wordpress plugins that pulls content articles from article directory

For more information on article marketing, free tools, softwares and Ebook on Internet Marketing, download at Global Internet Marketing website www.BOBmarketing.com